British fashion brand Burberry has accelerated its supply chain emissions reduction targets as it pledges to invest in climate solutions outside of its value chain.
Burberry has increased focus on its sustainability agenda, pledging to become a ‘climate positive’ company by 2040 by investing in climate adaptation and mitigation initiatives outside of its value chain.
The British luxury fashion brand announced a target to slash its broader supply chain emissions by 46 per cent by 2030, an improvement on its previous pledge of delivering a 30 per cent reduction by the end of the decade.
Burberry’s sustainability agenda commits to reducing its absolute emissions and investing in nature-based solutions to meet its carbon goals. The firm will also be investing in climate resilience projects that help vulnerable communities adapt to escalating climate impacts, as well as programmes that protect and restore carbon-rich eco-systems. This commitment forms part of its drive to extend its sustainability impact beyond its own operations.
Burberry chief executive officer Marco Gobbetti said the company was committed to protecting nature and the great outdoors, which he emphasised had long been a source of inspiration for the firm.
"Drawing on this heritage of exploration and driven by our creative spirit, today, we are setting a bold new ambition: to become climate positive by 2040," he said. "As a company, we are united by our passion for being a force for good in the world. By strengthening our commitment to sustainability, we are going further in helping protect our planet for generations to come".
The new supply chain target brings all carbon reductions in alignment with the Paris Agreement’s goals of limiting global temperature increases to 1.5C. Burberry are now working with climate solutions provider South Pole on its net zero by 2040 roadmap.
Luxury fashion brands have been coming under increasing pressure to prove their environmental credentials to consumers, who are increasingly concerned by the huge carbon, waste, water and microfibre footprint of the fashion sector.