Keele University based marketing experts Socially Grown, in consortium with Residential Energy Services, has won £373,329 of funding towards a mobile energy advice service for hard-to-reach households, funded by The Midlands Net Zero Hub, together with the Department for Energy Security and Net Zero.
They are one of nine successful applicants to the Government’s Local Energy Advice Demonstrator Programme (LEAD,) funding innovative new approaches to providing energy advice to those in need. 9 pilot projects will be delivered, exploring innovative approaches to providing in-person, home energy advice to consumer groups in the Midlands.
Since 2014, Residential Energy Services (RES) has provided energy subsidy awareness and advisory services to over 20,000 individual households in the UK, engaging with householders face-to-face to advise on energy efficiency measures. RES specialise in educating householders on energy saving measures, and manage the customer journey from initial advice through to installation.
Socially Grown in consortium with Residential Energy Services have successfully secured demonstrator funding to launch their creative engagement programme that supports even the most hard-to-reach and vulnerable homes.
Starting in the regions of Staffordshire and Shropshire, a community outreach and education vehicle will be on the move, providing a local, mobile means to raise energy efficiency awareness, integrating with hard-to-reach householders, and co-creating energy plans to help reduce fuel bills and improve housing stock.
According to End Fuel Poverty, 7.39 million households in England spent more than 10% of their income (after housing costs) on energy bills in 2022. Over half of low income households are residing in inefficient homes, with campaigners warning the rate of progress is below that which is needed to meet UK net zero targets.
The project aims to provide 6000 householders per year with immediate access to experienced energy and retrofit advisors, as the RES pop-up hub will appear in key locations such as health centres, community centres and rural shows. The project will until the end of March 2025.
Sarah Parry, managing director, Socially Grown said:
“Through this initiative, our objective is to pioneer a transformative approach, catering to the energy advisory needs of underserved communities, by introducing a mobile energy advice service. Leveraging our expertise and forward-thinking methods, we are committed to delivering in-person advice, tailored to each individual home, addressing individual needs and co-creating meaningful action plans and retrofit assessments that result in energy saving measures being installed.”